Sustainable and Ethical Marketing

Sustainable marketing 

1. Conserves natural resources
   2. Reduces environmental impact
   3. Promotes responsible sourcing
   4. Minimizes waste
   5. Educates customers about the full life-cycle costs of products
   6. Aligns with consumer values

Ethical marketing 

1. Is transparent and honest
2. Is fair and respectful
3. Maintains user privacy
4. Is accountable
5. Focuses on how products benefit customers and social or environmental causes
6. Aligns with consumer values, desires, and aspirations

Benefits 

1. Builds trust and brand loyalty
2. Positions companies favorably in an evolving legal landscape
3. Helps meet consumer demands while tackling critical ethical and environmental challenges
4. Fosters a culture of respect, diversity, and inclusion within the workplace

Examples 

1. Patagonia’s 1% for the Planet pledge
2. Societal marketing strategies that balance customer expectations with company requirements
3. Sense-of-mission marketing strategies that focus on societal and environmental good