Early days

1. The first social media platform Six Degrees launched in 1997. 
2. Other early social media sites included classmates.com and bulletin board systems (BBS). 

Growth of social media

1. My Space launched in 2003 and Facebook launched in 2004. 
2. Facebook Ads launched in 2006 allowing brands to directly engage with consumers. 
3. Social media has expanded to include a wide range of platforms including Tik Tok. 

Modern social media marketing

1. Social media marketing strategies include organic reach paid advertising influencer partnerships and data-driven decision-making. 
2. Brands partner with social media celebrities to amplify their digital efforts. 

Tips for social media marketing 

1. Create a strategy for each platform.
2. Post content regularly.
3. Create engaging and interesting content.
4. Track and analyze metrics.
5. Set goals such as increased brand awareness website traffic or conversions.
6. Research your target audience.
7. Analyze your competitors.
8. Create a content calendar.